Tools & Calculators for You

Can Your Digital Marketing Connect Visibility to Revenue?

Visibility to Revenue

Use the free BiViSee Visibility-to-Revenue Scorecard to identify where your digital customer acquisition system is connected – and where commercial value may be getting lost.

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Discovery – Step 1 of 6

We know which digital channels our target customers use when researching solutions like ours. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

We measure visibility across more than one discovery channel rather than relying on a single source such as Google or paid advertising. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

Our SEO, paid media, content and emerging AI Search activities are informed by a shared understanding of customer demand. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

We can identify which audiences, topics or commercial needs create the most valuable traffic. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

Our brand appears consistently across the third-party sources customers may use to research us. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

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Our website clearly explains why a prospective customer should choose us rather than a comparable alternative. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

We publish content that demonstrates expertise rather than only describing our services. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

We have credible proof such as case studies, customer outcomes, reviews, research or independent mentions. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

Our expertise is visible outside our own website through relevant external publications, mentions or communities. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

Our and changes

Our brand, people, services and areas of expertise are described consistently across digital sources. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

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Our main landing pages have a clear next action matched to the visitor's likely intent. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

We provide useful next steps for visitors who are interested but not ready to speak with sales. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

Our website uses evidence, messaging and page structure deliberately to reduce uncertainty and build trust. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

We routinely analyze where users abandon important journeys. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

We can distinguish between traffic problems and conversion problems before increasing marketing spend. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

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We have a structured way to capture relevant early-stage interest without forcing every visitor to book a sales call. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

We know which content, resource or offer originally caused a known contact to enter our database. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

Contacts are segmented according to interests, behavior or commercial needs rather than only basic demographic fields. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

Our follow-up changes according to what a contact has shown interest in. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

Sales receives a meaningful signal when marketing engagement indicates increased buying intent. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

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We can connect major marketing leads to their original source and campaign. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

We can distinguish a raw lead from a qualified sales opportunity in our reporting. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

Marketing can see whether leads eventually became opportunities and customers. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

Campaign decisions are influenced by pipeline or revenue quality, not only clicks, traffic or cost per lead. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

Sales outcomes flow back into marketing analysis so future campaigns can be optimized using commercial results. *

• No / not in place
• Mostly no / very limited
• Partially
• Mostly yes
• Yes / consistently

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Name *

First

Last

Email *

Phone *

Company website

Company

Role

Primary interestPrimary interestAI SearchSEOPaid MediaWebsite / CROAnalytics / AttributionCRM / AutomationContent / Digital PROverall Digital Growth

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See My Result

A business can improve rankings, AI visibility, traffic and lead volume while commercial performance remains disappointing. This assessment helps identify whether the constraint sits in discovery, authority, conversion, nurture, or the connection between marketing activity and revenue. 

Assess five areas: 

• Discovery 
• Authority 
• Conversion 
• Capture & Nurture 
• Measurement & Revenue 

What the user gets: 

• an overall Visibility-to-Revenue score out of 100; 
• five category scores out of 20; 
• identification of the weakest stage; 
• an explanation of what that bottleneck may mean; 
• guidance on where to investigate first. 

25 questions. Approximately 5-7 minutes. No sales call is required to complete the assessment.