Google Ads Campaign Brief
Clarify the campaign before spend begins, so targeting, message, landing page, and follow-up do not fight each other.
This Google Ads PPC campaign brief will help us better understand your business specifics and campaign requirements.
All information provided in this document is confidential and will only be used by our team to develop and prepare a strategic plan.
Thank you in advance for completing this brief for your Google Ads campaign.
When to use this tool
Use this brief before launching or rebuilding Google Ads when objectives, suitable inquiries, exclusions, evidence, landing pages, tracking, ownership, or compliance requirements are not yet explicit. Completing it prevents the campaign from optimizing toward an easy but commercially weak conversion.
Related What We Fix page
Fix Rising CAC
Use this page when paid acquisition becomes more expensive and the cause may sit beyond bidding.
Related capabilities
PPC and Paid Media
Define demand, targeting, exclusions, advertisements, and accepted outcomes.
Websites and Landing Pages
Align the landing page with the advertisement and buyer decision.
Analytics and Attribution
Define the conversion, source, stage, and revenue measurement rules.
Educational guide
Diminishing Returns in PPC
Learn why additional spend can produce weaker demand when the reachable high-intent audience is already saturated.
How to use the result
The completed brief should leave no ambiguity about the business result, suitable customer, excluded demand, landing page, tracking, follow-up owner, and decision rule for increasing or reducing spend.
Take the result to the person who owns the relevant business decision.
Agree what evidence will confirm the problem, what change will be made, who owns it, and when the result will be reviewed.
Discuss the result
Contact BiViSee to compare the tool result with campaign, website, CRM, sales, and revenue evidence.