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Google Ads Campaign Brief

This Google Ads PPC campaign brief will help us better understand your business specifics and campaign requirements.

This Google Ads PPC campaign brief will help us better understand your business specifics and campaign requirements. All information provided in this document is confidential and will only be used by our team to develop and prepare a strategic plan. Thank you in advance for completing this brief for your Google Ads campaign.

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What are the main features of your product or service? What are your company’s primary areas of operation? *

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Who are your direct or indirect competitors in the market? *

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What makes your product stand out from competitors? *

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How would you describe your target audience? *

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Are you currently running any other marketing activities besides Google Ads? If yes, what types? *

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What is your website URL? Do you sell your products or services on any platforms besides your website? *

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able website the

Have you previously run Google Ads campaigns on your own or with an agency? *

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What is the primary goal of this campaign? (e.g., brand awareness, leads generation, sales, etc.) *

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What geographic areas should the campaign cover? Should it run on specific days, times, or seasons? *

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What monthly budget are you able to allocate for Google Ads in the first three months of the campaign? *

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Do you use tools for tracking user behavior, such as Google Analytics? *

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Do you have ready-to-use materials for the campaign? (e.g., brand guidelines, ad copy, images, graphics, videos) *

Content or Brand Style Guidelines

Drag & Drop Files, Choose Files to Upload

If you have a content or brand style guidelines document, please upload it here.

Additional Uploads or Resources

Drag & Drop Files, Choose Files to Upload You can upload up to 5 files.

Use to upload additional documents, examples, etc.

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Additional Comments

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Company Name *

Point of Contact Name *

Point of Contact Phone *

Point of Contact Email *

Point of Contact Office Location *

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