Cornerstone of Southern California

Cornerstone of Southern California is a leading addiction treatment center dedicated to providing personalized recovery programs in a supportive environment. To enhance its ability to connect with those in need, Cornerstone required a modern, user-friendly website optimized for search visibility and lead generation.

Objectives

• Develop a professional website: Create a visually appealing, responsive platform that aligns with the brand’s mission and values.
• Increase online visibility: Conduct an SEO audit and implement strategies to improve search engine rankings and drive organic traffic.
• Generate qualified leads: Launch and manage Google Ads campaigns to attract individuals seeking addiction recovery services.
• Ensure long-term website performance: Provide post-launch maintenance to maintain security, speed, and reliability.

Our Approach

• Graphic Design:
  • Designed a clean, welcoming website that reflects Cornerstone’s compassionate approach to addiction recovery.
  • Focused on user-friendly layouts to guide visitors toward key services and resources.
• Web Development:
  • Built the site using WordPress and Oxygen Builder for a responsive and scalable design.
  • Utilized PHP, MySQL, JavaScript, GSAP, CSS, and HTML5 to create a smooth, interactive user experience.
  • Optimized the website for fast loading speeds and seamless functionality across all devices.
• Search Engine Optimization (SEO):
  • Conducted a comprehensive SEO audit to identify opportunities for improvement.
  • Implemented on-page and technical SEO strategies, including keyword optimization, metadata updates, and site architecture improvements.
• Google Ads Campaigns (PPC):
  • Developed targeted PPC campaigns to drive high-intent traffic to the website.
  • Monitored and optimized campaign performance for maximum ROI.
• Ongoing Maintenance Services:
  • Provided regular updates, security monitoring, and performance checks to ensure the website remains functional and secure.

Technologies Used

• WordPress & Oxygen Builder: For a customizable, user-friendly content management system.
• PHP & MySQL: To enable secure and scalable backend development.
• JavaScript & GSAP: For engaging animations and interactive features.
• CSS & HTML5: To ensure a modern, responsive design.
• Call Tracking Metrics: Used to monitor call activity and understand lead origins, enabling data-driven marketing optimizations.

Outcome

The new Cornerstone of Southern California website effectively showcases the center’s expertise and compassionate approach to addiction recovery. It provides an intuitive and engaging experience for visitors while driving traffic and lead generation through targeted SEO and PPC efforts.

Results

• Improved Organic Traffic: Enhanced SEO strategies significantly increased search visibility and website visits.
• Boosted Lead Generation: Google Ads campaigns delivered a steady flow of qualified inquiries.
• Enhanced User Experience: A responsive and visually appealing design improved engagement and encouraged conversions.
• Reliable Performance: Ongoing maintenance ensures consistent site functionality and security.

This collaboration has equipped Cornerstone of Southern California with a high-performing digital platform that supports their mission of helping individuals overcome addiction and achieve lasting recovery.