Applied TMS

Objectives

• Develop a professional website: Design a visually appealing, responsive site that effectively communicates Applied TMS’s expertise and services.
• Increase online visibility: Conduct an SEO audit and implement strategies to boost search engine rankings and drive organic traffic.
• Attract qualified leads: Launch and manage Google Ads campaigns to generate patient inquiries.
• Ensure website reliability: Provide ongoing maintenance services to maintain performance, security, and usability.

Our Approach

• Graphic Design:
  • Designed a clean, modern aesthetic that reflects the professional and compassionate nature of Applied TMS.
  • Used calming colors and intuitive layouts to enhance trust and make it easy for patients to find information.
• Web Development:
  • Built the site using WordPress and Oxygen Builder for flexibility and scalability.
  • Utilized PHP, MySQL, JavaScript, GSAP, CSS, and HTML5 to create a seamless and engaging user experience.
  • Optimized the website for fast loading speeds and mobile compatibility.
• Search Engine Optimization (SEO):
  • Conducted a thorough SEO audit to identify opportunities for improvement.
  • Implemented on-page and technical SEO strategies, such as keyword optimization, metadata updates, and internal linking.
  • Enhanced content structure to align with user intent and improve search engine rankings.
• Google Ads Campaigns (PPC):
  • Created and managed targeted Google Ads campaigns to drive high-quality traffic to the website.
  • Optimized campaigns for maximum conversions and cost-effectiveness.
• Ongoing Maintenance Services:
  • Delivered regular updates, performance monitoring, and security enhancements to ensure the site remains reliable and secure.

Technologies Used

• WordPress & Oxygen Builder: For a user-friendly and customizable content management system.
• PHP & MySQL: To enable robust backend functionality and secure data handling.
• JavaScript & GSAP: For dynamic animations and interactive features.
• CSS & HTML5: To ensure modern, responsive design across all devices.
• Call Tracking Metrics: Enabled to measure call performance, uncover lead sources, and support strategic marketing improvements.

Outcome

The updated Applied TMS website is a visually appealing and fully optimized platform that effectively showcases their innovative mental health treatments. SEO strategies and PPC campaigns drive patient inquiries, while ongoing maintenance ensures a seamless and secure user experience.

Results

• Increased Online Visibility: SEO strategies improved search rankings and boosted organic traffic.
• Enhanced Lead Generation: Google Ads campaigns resulted in a significant increase in patient inquiries.
• Improved User Experience: A responsive and intuitive design engages visitors and encourages them to explore services.
• Reliable Performance: Ongoing maintenance ensures the website remains functional, secure, and up-to-date.

This collaboration has empowered Applied TMS with a high-performing digital presence that supports their mission to provide effective, non-invasive mental health treatments to patients in need.